Friday, May 9, 2014

From Teh Cap to Teh Botol

Teh Botol did not start in the "Botol"
Believe it or not, the makers and founders of Teh Botol did not initially plan to sell teas in bottles. Their main initial business was Teh Cap. 

                                  

                                             

So how did the idea of using glass bottles come about?
It started when the marketers (or as how they would be called today) went to the the markets in Jakarta and introduced the tea to their potential customers by sampling.





1) Samples by brewing and serving on the spot (Failed)
Their first attempt at sampling did not turn out so good as they brewed and gave out the tea on the spot (let's imagine its one of those live demonstrations of making teh tarik). So you can imagine the people getting impatient while waiting for their samples.



3) Samples by transporting the brewed tea (Failed)

The first attempt did not work so they tried brewing the tea in the factory and then the hot pots of tea would be transported by trucks. Roads, back then in Jakarta, are not like the smooth roads we have in Singapore now, so it was definitely a long and bumpy ride.  Again this failed because the only thing sampling the tea, is the truck itself from all the spills. 



4) Samples in glass bottles (SUCCESS!) 

Then finally, the ingenious idea to carry the tea in clean glass bottled, all brewed and ready to drink. Thus, TEH BOTOL SOSRO is born! Tadaa!




It was the first of its kind in Indonesia and around the world! 





Friday, March 28, 2014

[Food Review] Pangsit Goreng and Oxtail Friedrice at Es Teller 77

Around Cineleisure and looking for something delicious to eat? Try out Es Teller 77 at the basement of Cineleisure!

Our foodies headed down there to try Pangsit Goreng (Indonesian fried dumpling) and their famous Oxtail Fried Rice.

Since pangsit goreng is a side dish, it comes in 4 large pieces. Now, we don't mean ONE BIG FILLED dumpling, but as you will see in the photo. But don't be fooled by its look, the wrapper itself is crispy and tasty. Dipped with some chilli, and you might just be eating your way through another order.



Now for the main attraction, the Oxtail Fried Rice...

As the staff is making her way from the kitchen, we can already smell the flavour and mouth watering aroma of the dish! Looking at the dish, you can actually see the plentiful beef chunks mixed in with the rice, unlike some fried rice where you can't see the meat at all!
Its spicy, sweet and meaty at the same time and all its spices just blends well with each other. The rice itself is moist and soft making every bite a savory one!






Thursday, November 21, 2013

Why Jasmine Tea?



Jasmine Tea, there’s more to it than its soothing taste. It also bears some healthy benefits!

1) Provides Stress Relief and Refreshing
The mixture of jasmine tea’s fragrance and green tea’s soothing effect is very helpful to reduce stress, relieve tension and nervousness. The aroma from jasmine tea is proven to produce a calming effect and lowers one’s heart rate. According to research, jasmine tea is good for decreasing cholesterol level and refreshing body. So the next time you feel stressed out and anxious, take a break and have a cuppa!
   

2) Help Weight Loss
With proper diet and exercise, jasmine tea can help in achieving weight loss faster. Studies have shown that there is a connection between drinking jasmine tea and the reduction of fat cells.

3)Fights Bacteria
Jasmine tea contributes to the formation of good bacteria in the body useful for digestion and intestinal strength which prevents diarrhea, ulcers and cholera

4)Anti-Oxidants
Anti-oxidants can be found in tea such as Jasmine tea. Antioxidants can result in slowing down the aging progress and boost the body’s immune system.

5)Improves blood circulation


Drinking Jasmine tea is said to prevent strokes and heart attack as it improves one’s blood circulation. It also helps lower blood pressure.



Tuesday, October 29, 2013

Fret no more!


We know just how much you miss your favorite drink... that's why we're bringing it to you at affordable prices!

Avail of our current promotion and free delivery now by dropping us an email at pamella@gerizimindo.com 

Thursday, July 17, 2008

Production Process of Teh Botol Sosro in TetraPack


Teh Botol Sosro is made from extract of Jasmine Tea, filtered and mixed with
sugar syrup obtained by dissolving refined sugar and is equally refreshing whether it may be in a bottle or tetra pack.
source:http://blog.efahmi.info/
However,the production process is basically the similar to as that of Teh Botol Sosro in glass bottles. The difference lies in the sterilization process of liquid tea (from buffer / mixing tank) and the sterilization process of the tetra paper, as follows:

    1. Ultra High Temperature / UHT
        In this process the liquid tea is heated to 141° C for 3 seconds, and cooled down to 35°      
        before filling.

    2. Tetra Paper Sterilization
        The tetra paper is sterilized in the filling machine, which at the same forms the tetra paper into  the 
        desired shapes, such as rectangular shape.



You may want to watch this short clip, however, its in Bahasa Indonesia and translation is still in progress but we just can't wait to share it with you!



Development of Sosro

1. Raw Materials
For raw materials, SOSRO only use selected Tea leaves, which are the top three leaves plucked from affiliated plantations.

For instance, the raw materials for "Teh Botol Sosro" consist of blends of the Peko grade Green Tea and Jasmine flowers (known as Jasmine Tea) and best industrial refined sugar with high standards of colour, taste and sweetness level. All of these are tightly controlled and monitored. As for its production, "Teh Botol Sosro" is produced by using modern equipment from Germany to guarantee the best results with consistent high quality.


2. Plantation
To obtain the best raw materials with superior quality, SOSRO has always dealt with its affiliated tea plantations, located in several areas in West Java:

Garut - covers an area of 455 hectares with an altitude of 1,000 to 1,250 meters above the sea level.

Tasikmalaya - covers an area of 732 hectares with an altitude of 800 to 950 meters above sea level.

Cianjur - covers an area of 400 hectares with an altitude of 1,000 to 1,250 meters above sea level.

3. SOSRO Production Facilities
SOSRO has several production facilities in Java and Sumatra as follows: The bottling plants for ready-to-drink tea in glass bottles are located in Cakung (Jakarta), Pandeglang (West Java), Ungaran (Central Java), Surabaya (East Java) and Medan (North Sumatra).

· The blending facility for Jasmine Tea is located in Slawi, Central Java.

· The production plant for Tetra and Can packaging and Drinking Water is located in

Tambun, Bekasi.

There are two production plants under planning and construction, located in Cibitung (West

Java) and Gianyar (Bali).

4. Packaging and Distribution of SOSRO Products
Today, SOSRO has various types of products and packaging from loose tea, tea bags, ready-to-drink Jasmine Tea and to ready-to-drink tea with fruit flavours. Supported by a sophisticated distribution system, SOSRO products have virtually reached every corner of Indonesia.

With the era of globalization, SOSRO is ready for expansion to international markets, because its products have already met international quality standard. SOSRO has already targeted certain regions, such as ASEAN, Australia and Middle East as its export markets.


5. Product Certification
To meet the needs of consumers for good quality products, SOSRO has acquired certification from the Indonesian Ministry of Religious Affairs, which means that Moslems can consume SOSRO product. Hygienic quality has been endorsed by the Ministry of Health. As for the quality of production process, SOSRO has been awarded ISO 9002 Certification.

SOSRO realizes that the environment is also an important factor in producing good quality products. Therefore, SOSRO has conducted a study and analysis on Environmental Impact, whenever building new factories or expanding its capacity. Extensive Waste Water Treatments are built to ensure that the water that leaves SOSRO's factories is safe for the environment.

d.javu.88

What is Sosro Teh Botol? What is the history behind it?



The Beginning, Cap Botol

The SOSRO brand, which is a well known brand of tea in Indonesia, is actually taken from the family name of the owners, SOSRODJOJO. They began the business of Jasmine Tea in 1940 in a small town in Central Java called Slawi. Their first Jasmine Tea was introduced under the brand of "Cap Botol"



Business Expansion 

In 1965 "Cap Botol" Jasmine Tea, already popular in most parts of Java, was introduced to Jakarta.

At the time, the technique of promoting "Cap Botol" in Jakarta, called "Cicip Rasa" (Taste Testing), was used. At the time, coordinated by Mr. Soetjipto Sosrodjojo, the promotion staff routinely visited busy places and gathering points for people in Jakarta. They attracted crowds by playing loud music. Many onlookers gathered around them.

After enough people had gathered, they were given free samples of "Cap Botol" Jasmine Tea (today this is called sampling). Furthermore, the staffs also brewed the Jasmine Tea on the spot and let the onlookers try it, so they could discover for themselves the excellent taste of "Cap Botol" Jasmine Tea.

Unfortunately, brewing tea on the spot took a long time, and most of the onlookers, who were not patient enough to wait, left before the tea was ready for tasting.

To overcome this problem, the promotion staff brewed the Jasmine Tea in the office before going to the promotion location and poured the ready-to-consume Jasmine Tea into big pots and pans, ready to be taken to the promotion location by cars. However, this technique did not solve the problem. The tea in large pots and pans spilled over on the way to the location, due to the condition of the vehicles and roads in Jakarta, which were not as good as they are now (the roads were full of potholes).

Eventually, another solution was found. After brewing the Jasmine Tea in the office, it was placed in clean used glass bottles, which were normally used for packing soda, soy sauce and other products. It turned out that the third method was successful and this method was adopted for the next few years.



Teh Botol Sosro

After the technique of "Cicip Rasa" had been practiced for some years, eventually in 1969 a new idea emerged, namely selling ready-to-drink tea in glass bottles. The brand chosen was Teh Botol Sosro, taking part of their family name, SOSRODJOJO and the advantage of "Cap Botol" brand, which was already popular in Jakarta. The first bottles were introduced in 1970 and the design of the bottles did not change for two years. In 1972, the design of the bottles was changed, remaining unchanged for the next two years.

In 1974, with the establishment of PT. Sinar Sosro (a factory to produce Teh Botol Sosro), in Ujung Menteng, which was than part of the Bekasi area (now, it is part of Jakarta), the design of the bottles of Teh Botol Sosro was once again changed. It has remained the same until today. The factory was the first factory for ready-to-drink tea in glass bottles, not only in Indonesia, but also the world !!




Saturday, June 14, 2008

Introduction

Dear all valued costumer,

This is first blog by Gerizimindo.

As an introduction, we want to add up a few things first.

We are Import and Export company in Singapore that markets a lot of products and services. We markets SOSRO TEA brand that is known and has the highest sales market in Indonesia. A little bit information about the tea itself "Sosro Tea" in Tetra Pack is made from extract of Jasmine Tea, filter and mixed with sugar with no preservatives added, that has a characteristic that give you the great aftertaste. In addition Sosro Tea has effortlessly continued to conquer the beverage world, gripping around 70 percent of the noncarbonated soft drinks market in Indonesia.

Plus accordingly to a brand value survey carried out by SWA business magazine and MARS ( Marketing Research Specialist ) recently, in the noncarbonated soft drinks category Sosro Tea has been sitting pretty on top for three consecutive. In several website forums, netters have been compiled pools to vote for the top brand of Sosro Tea. The winner is obvious. Once again, the ever popular, omnipresent ( at least in Jakarta ) (www.jakartapost.com)
Such forum has sometimes contained messages from people who were staying abroad and claiming to have a craving for Sosro Tea, which was not easy to Indonesian population in Singapore is reaching 500.000 ( including maid and P.R. ).

Our costumer range from maid which send goods to their "kampung" ( village ) in Indonesia to high executives that import their cargo and container from another country, such as, China, Germany, United States, etc to re-export to Indonesia with competitive price.
Sometimes, if needed we could provide services to find anything that our costumer from Indonesia like to purchase in Singapore and we will send it right to our costumer door. This services variety from each of our costumer. That is the reason why we would like to give the best services.
We realize that Indonesian people is the most number of tourist in Singapore and when we want to provide services for them to fulfill their needs about Indonesian product in Singapore. We also receive Indonesian goods order from costumer in Singapore and we will send it to their house without any charges.
Please feel free to contact us for further business and services